JBL Speaker Sleeve Promo Creative

In continuing to advertise SiriusXM Canada’s new streaming offer, the ask was to think of ways to illustrate this on the box sleeve of two JBL speakers. I created two different approaches – one with a perforated sticker, and another that allows for more brand-reflective approach with an extended content label.

Concept 1

Concept 2

Extended Content Label Panels

Extended Content Label Flip-Through Experience

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