Fluent 12th Anniversary Swag

Brand-reflective swag to commemorate Fluent’s 12th anniversary.

I was tasked with creating designs with Fluent’s anniversary in mind. The idea was to be as brand-facing as possible with the design, where all colours were derived from the brand guidelines. I utilized freeform gradients within the designs as a means of representing how many areas of the business meld together to create the Fluent brand.

MY ROLE

Creative Direction, Graphic Design, Branding

 

Logo concept

Hoodies and luggage tag design work

Postcard

Luggage tag in-situ

T-shirt concept (front & back)

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