2019 SiriusXM Canada Student Activation Campaign

Graphic design and animation for SiriusXM Canada’s new student pricing campaign. The creative was mainly featured on social media.

We wanted to visually engage younger audiences that had no prior knowledge of the brand. As part of our new brand guidelines, the chevron was introduced to become SiriusXM’s identifying factor in conjunction with the logo. It was then decided to leverage the shape in a manner that had never been done before – an abstraction utilizing many of our new vibrant colours.

CREDITS

Creative Direction – Charles Appiah, Emily Farncomb

My Role – Creative Direction, Graphic Design, Animation